The software giant Microsoft has come up with‘Bing‘- a new search service that promises to help customers make better decisions

Microsoft identified three design goals to guide the development of Bing: deliver great results; deliver a more organized experience; and simplify tasks and provide insight, leading to faster, more confident decisions.

The new service, built to go beyond today’s search experience, includes deep innovation on core search areas including entity extraction and expansion, query intent recognition and document summarization technology as well as a new user experience model that dynamically adapts to the type of query to provide relevant and intuitive decision-making tools.

Some insights:

- A Decision Engine for the Way You Search- Terming it as a ‘Decision Engine’, the firm noted the new search service would help customers to make better decisions.

- Bing would initially focus on four key areas: “making a purchase decision, planning a trip, researching a health condition or finding a local business”.

- Reducing the number of wasted clicks (which currently account for 24 percent of clicks)

- Adding structure to the current chaos of search results

- Finding Instant Answers quickly and with only a single click

- Providing organized access to user and expert opinions about products and local businesses

Bing Top Features

• Auto-Suggest. Offers intelligent alternatives for search queries

• Instant Answers. Serves up information within search results, eliminating the need to click on anything

• Best Match. Provides useful links and information for definitive sites

• Related Searches. Points to deeper information available with one click

• Deep Links. Enables easy, direct access to relevant content within a site

• Quick View. Summarizes a Web site at a glance, before clicking through to the site

• Smart Video Preview. Previews a 30-second clip of videos simply by scrolling onto them

• Infinite Scroll. Provides easily browsed image results without clicking to a new page

• Quick Tabs. Tailors search results with one click

What is Bing?

Bing is a new search engine designed to do more than merely help you find information. Bing organizes search results and provides refinement tools that help you overcome information overload, get things done and quickly bring you to the point of using that information to make an informed decision.

- Great search results. Relevant search results are still a top priority for people, yet Microsoft studies show that only one in four search queries deliver a satisfactory result. Bing helps identify relevant search results through features such as Best Match, where the best answer is surfaced and called out; Deep Links, allowing more insight into what resources a particular site has to offer; and Quick Preview, a hover-over window that expands over a search result caption to provide a better sense of the related site’s relevancy. Bing also includes one-click access to information through Instant Answers, designed to provide the sought-after information within the body of the search results page, minimizing the need for additionalclicks.

- Organized search experience. More and more customers are regularly spending time withsearch engines, engaging in complex, multi-query and multi-session searches. Respondents also said an organized search experience would be twice as useful in helpingfind information and accomplishing tasks faster. Bing includes a number of features thatorganize search results, including Explore Pane, a dynamically relevant set of navigation and search tools on the left side of the page; Web Groups, which groups results in intuitive ways both on the Explore Pane and in the actual results; and Related Searches and Quick Tabs, which is essentially a table of contents for different categories of search results. Collectively, these and other features in Bing help people navigate their search results, cut through the clutter of search overload and get right down to making important decisions.

- Simplify tasks and provide insight. Microsoft’s research identified shopping, travel, local business and information, and health-related research as areas in which people wanted more assistance in making key decisions. The current state of Internet search isn’t optimized for these tasks, but the Bing Decision Engine is optimized for these key customer scenarios. For example, while a consumer is using Bing to shop online, the Sentiment Extraction feature scours the Internet for user opinions and expert reviews to help leverage the community of customers as well as product experts in trying to make a buying decision. In Bing Travel, the Rate Key compares the location, price and amenities of multiple hotels and provides a color-coded key of the best values, and the Price Predictor actually helps consumers decide when to buy an airline ticket in order to get the lowest prices.

Bing for Mobile

Bing is designed for the PC, and it offers a better way to search the entire Web, but we also have Bing for Mobile, which is designed specifically for quick, task-oriented searches of local information on mobile devices. Bing for Mobile is available in two versions — one for online access via the browser and the other as a downloadable application. Both versions excel with local searches and mapping, and search results are formatted for smaller screens.

Bing for Mobile is the updated version of Live Search Mobile. We aren’t announcing any new features at this time, but new versions of the application will be released soon. Find more information on Bing for Mobile at http://m.Bing.com.

Bing Toolbars

Toolbars offer you an easy and convenient way to access “Bing.” Bing will power both the Windows Live Toolbar (http://toolbar.live.com) and the MSN Toolbar (http://toolbar.msn.com), bringing you the value and power of our new engine to your fingertips, regardless of where you are on the Web. Shortly after the Bing launch, Microsoft will also release a new version of the MSN Toolbar (version 4.0). Using Microsoft Silverlight, MSN Toolbar 4.0 will give you easy ways to customize your toolbar options, and alert you to Bing offers, such as Live Search cashback, when they are available to you.

source:  http://tinyurl.com/lm6ynb

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